2021 #GivingTuesday Donation Strategy

Receiving Facebook Match on #GivingTuesday is quite challenging as the match is usually exhausted in the first few seconds after 8AM on #GivingTuesday 2021 (November 30). In 2019 the match was exhausted in 8 seconds and it was gone in about 2 seconds in 2020.

Our GivingTuesday Matching Fund Drive goals are to raise $30,000 in 2022 sponsorship/operating funds for the Engaruka English Medium Primary School and $20,000 to build a new waterline to the school as the school has started running seriously short of water as enrollment and water demand has increased. We expect to have 175 boarding students at the school in pre-school and 1st to 5th grades in January.


FACEBOOK MATCH: First, if you donate via credit card on Facebook within 1 to 2 seconds of 8AM Eastern Time on Nov. 30, Facebook will match 100% of your donation if you are included in the first $2 million donated. After the $2 million, they will match 10% of the next $6 million in donations. In 2019, we received over $13,000 in Facebook match but in 2020, only $1,300. We’d like to be closer to the $13,000 this year.

To try for the Facebook match, you must have a Facebook account and you must donate within a second or two of 8AM Eastern Time. To be successful, we recommend the following steps:

  1. Go to the MEF Facebook page at: https://www.facebook.com/MaasaiEducationFoundation before GivingTuesday (Nov 30).
  2. Click on the Blue Donate Button or the #GivingTuesday Fundraiser and make a small donation so that your credit card info is stored. If you do not store your credit card info in advance, it is impossible to get a donation in during the first second or two of the matching period.
  3. Before 8AM Eastern Time on GivingTuesday, go to the MEF website, click on the blue MEF Donate button, enter your donation amount (and credit card info if it was not previously stored), and then hit the final Donate button at the bottom 1 second before 8AM Eastern Time. It takes a few moments to process your donation, and this will increase your chance of being matched. You should use a cell phone or computer to accurately know the time.
  4. Cross your fingers and be prepared to wait a month or so to see if Facebook matched your donation. Facebook will notify you (and us) if your donation was matched and the amount of the match. We will do likewise if you qualify for the MEF match.

MEF DONOR MATCH: Several MEF donors have pledged up to $11,000 in matching funds for the first donations after 8AM Eastern Time on Nov. 30 for donations that do not receive the 100% Facebook match. If your donation only receives 10% Facebook match, they will provide another 90% match. You are also eligible for the match if you contribute after 8AM Eastern Time via credit card and the PayPal Giving Fund at https://paypal.com/us/fundraiser/charity/2457198.